On August 14th 1976 funded by a £400 loan frpm Lee Brilleaux of Doctor Feelgood, 'So It Goes' by Nick Lowe became the first record released on Stiff Records. The label's marketing and advertising was often provocative and witty billing itself as "The World's Most Flexible Record Label". Other slogans were "We came. We saw. We left", and "If It Ain't Stiff, It Ain't Worth a ****"
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